JLL Selected to Lead Retail Leasing Effort at Harbor Point

JLL announced today it has been retained as the exclusive listing agent for retail leasing at Harbor Point. The 27-acre mixed-use waterfront neighborhood, positioned between Harbor East and Fells Point, currently has 26,000 square feet of retail vacancy between the Exelon Building and 1405 Point, and will deliver more options with future development at 900 S. Caroline (Parcel 4) and the to-be-built T. Rowe Price global headquarters.

Beatty Development Group and Armada Hoffler Properties have selected JLL’s retail agency for its locally connected team with global resources and contacts as the developer looks to secure premier retail tenants for its showcase project, with an emphasis on local and regional prospects. JLL’s office agency leasing team currently represents Wills Wharf, which delivered at Harbor Point in mid-2020. The firm also represented T. Rowe Price on its headquarters selection at Harbor Point, which will migrate approximately 1,700 employees to the new office site, creating seamless, daily communication among the cross-disciplinary teams when it delivers in mid-2024.

“Harbor Point is positioned for major growth over the next several years, and now it is the time for interested retail tenants to be part of this amazing opportunity right on Baltimore’s waterfront,” said Michael Beatty, President, Beatty Development Group. “The JLL team understands our vision for the project, and brings the right combination of knowledge, experience, and local connections to help Harbor Point reach its potential as a true neighborhood destination.”

According to JLL’s Q4 2020 Baltimore market observations, Harbor Point is dominating Baltimore’s leasing activity with the future addition of T. Rowe Price and other notables like EY, Jellyfish, and Bright Horizons. JLL cites the state of retail’s shift as an existing reality with COVID-19 accelerating trends. As the market continues to recover, JLL is optimistic that retail levels will return as a newly defined state of normal.

“Retail is undoubtedly a key strategy in transforming the completed waterfront along Harbor Point into an amenity-rich destination for locals, visitors and employees of the neighborhood,” added Bryan Cyphers, VP, JLL. “With an emphasis on attracting tenants that support Harbor Point’s existing brand of innovation and sustainability, we’re thrilled to work with the Beatty Development and Armada Hoffler teams toward this next step in Baltimore’s future.”

JLL’s Jeff Bach, Joe Botzler, Bryan Cyphers, and Ana Henrich will oversee Harbor Point’s retail leasing efforts.